4 September 2014
You may remember that in June I was commissioned by the luxury Swiss watch brand, Baume & Mercier, to create a 5 x’s life size wire sculpture of two hands with little fingers entwined in the ‘Pinkie Promise’, the sculpture was made to celebrate the launch of the new ladies collection, Promesse. The sculpture is already a great marketing success, from the Marketing and Communications Manager: “The sculpture has been in Harrods for almost a week now and the response has been fantastic”. Visitors to the Fine Watch Room in Harrods can collect a padlock at the Baume & Mercier stand to lock to the sculpture, a pen is available to write your message, you keep the key.
Since the launch in London at the ICA in June the sculpture has travelled to Singapore to launch Promesse and later in the year will be in New York and Dubai. Just wish I could go too.